Happy New Year everyone! Glad to see you have made it out from under the piles of presents and the avalanche of food. I don’t know about you, but I am definitely going to need to get back into shape after the holidays… and not just physically, socially as well.
If you haven’t already noticed, the online world moves very quickly. There are new social networks popping up each day, bloggers are wondering what’s next and learning to adapt, some have even gone as far as to suggest the whole “social media” phase of the internet is over!
Every day things change slightly, so it doesn’t hurt to take a step back from your day-to-day hustle and examine your social strategy. Is it working? Now that you have 1, 2, 3 years of experience, does it need to be adjusted? It’s important to understand that social media is always changing; what worked today might not work tomorrow, so always be testing, evaluating and adjusting as needed.
And don’t worry, it’s all easier than you think! To help you along I’ve created this handy-dandy social media strategy worksheet that will allow you to evaluate and adjust your social media strategy accordingly. After all, we want you in the best shape for 2015!