Tag: Social Media

If you’re connected with me on LinkedIn, you’ll notice that I try to post a new piece of content every single day. I’ll admit, it’s definitely a commitment to add yet another social site to my daily “to-do” list, but of all the social sites I use to promote my services LinkedIn is where it’s at! LinkedIn is where you are building relationships with key decision makers. The head honchos. The big wigs. These are the people who ultimately control whether or not their company hires you or buys your product.

LinkedIn All-Star ProfileBeing seen and recognized on LinkedIn is important. Essentially it’s your online resume; a picture of your professional self. The last thing you want is for a potential employer, client or lead to visit your profile and see it half filled out or blank – this can leave a bad first impression. So your main goal when using LinkedIn is to get your profile to “All-Star” status. Don’t know what “All-Star” status means? When you look at your profile you will see a little circle in the top right-hand corner indicating your profile strength. You want the circle to be full to the top and say “all-star!”

So how do you build a profile that not only gets noticed, but reaches “All Star” status? By ensuring these 8 key profile sections are filled out:

Headline // This is the first thing a visitor will see when they land on your profile, make sure your job title tells them exactly what you do while keeping it fun and interesting.

Profile Picture // Get a professional headshot. Grainy photos from last summer’s BBQ are just not going to cut it on LinkedIn. You are 11 times more likely to have your profiled viewed if you have a high quality, professional photo.

Header Image // The header image option that LinkedIn recently introduced is a great way to illustrate and extend your personal branding. Make it eye-catching, and again, high quality.

Summary // This is often the most overlooked section of a LinkedIn profile because it’s intimating. Sometimes it can be hard to summarize yourself in a few short sentences, but trust me, it’s worth it! If the viewer has made it to this section you need to entice them to not only stay a little longer to read what you are all about, but to contact you.

Experience // Your current work experience should be upfront and center. Make sure the description is filled out in its entirety, and you use industry terminology to describe your position and services. Past experience is also important as it will make your profile look full and complete. Make sure your past positions include a thorough description and keywords.

Rich Media // Adding rich media content such as SlideShare presentations, videos, and infographics to your profile is a fantastic way to showcase visual assets to profile visitors.

Projects // Projects was originally introduced to LinkedIn as a way for students to share their projects, but more and more LinkedIn users are finding the projects section useful, using it to highlight products, services or other portfolio pieces. You can also include direct links to the team members who worked on the project, passing a little recognition their way!

Skills & Endorsements // Having a skill endorsed increases your level of social proof. You can now say, “see, Susie and 10 others say I am good at blogging, or painting, or training dogs” whatever your specialty may be. Make sure you have added a minimum of 10 relevant skills to your profile for your connections to endorse you on.

As you can see, what started as an online networking site has really grown to become a career management and personal branding platform. As an entrepreneur and business owner, you should most definitely be using LinkedIn! What’s stopping you from stepping up your LinkedIn game?

For young professionals who are just starting their careers, navigating the online world can sometimes be scary. What if that picture from last weekend’s bachelor party makes its way into the office? Should a personal Twitter account be used to interact with work colleagues? Should I put my social networks on my business cards? These are just some of the questions young professionals have when it comes to building a personal brand online and offline.

I’ve invited my friend Gillian Rees, who happens to be a branding expert, to speak alongside me on the topic of building a personal brand on tomorrow’s PMA Foundation Young Professionals Webinar. This is a free webinar series and seats are limited, so if you are interested register today!

Managing Your Personal Brand and Reputation, both Online and in Real Life

Branding-Professional-WebinarsHosts: Brittany Stager, GroupTalk & Gillian Rees, Confident Entrepreneurs
When: Thursday, June 18, 2015 | 12:00 p.m. Eastern Time

It’s important to act like a business leader, online and offline. In this one hour webinar Brittany Stager & Gillian Rees will show you how to properly establish a strong personal brand on social media and how to carry that branding through to real life situations such as business meetings, customer dinners, and social gatherings. You will delve into the proper uses and settings for LinkedIn, Facebook, Twitter, Instagram, etc. and share business etiquette tips that will be useful in building a strong, respectable reputation in the business community.


Hope to see you there!

Let’s face it, owning a business and being an entrepreneur can sometimes be incredibly tough, frustrating, time consuming, and downright dirty. We are the manager, the marketing team, the social media department, the accountant, and sometimes even the intern. But in the end, we do it because we wouldn’t have it any other way. Deep down it makes us happy. And that is what we strive for at the Academy for Happy Entrepreneurs, to see you happy!

That’s why my good friend Gillian Rees (of Confident Entrepreneurs) and I created a series of workshops for entrepreneurs and small business owners! We want to give you the tools, guidance, knowledge and confidence to grow a thriving business that at the end of a long day makes you happy. Our quarterly workshops will focus on just that! With topics ranging from how to market your business (online and off) to how to plan and set goals for the year ahead, our 2015 workshops will set you up for success!


Coming Soon!

In today’s world, marketing and social media are a must for your business. Whether you are a retail store or a consultant, businesses thrive when time is spent on marketing. In this workshop you’ll learn business and marketing strategies that you can implement right away to get noticed and sell, sell, sell!

This workshop will include…
• In-Person Networking
• Intimate Class Size
• Private Facebook Group for Continued Learning
• Discounts on Other Workshops
• Access to Two Experienced Coaches
• And Plenty More!

Morning Workshop

The morning workshop includes coffee, donuts, and the two sessions below.

Business Strategy and Marketing
• How to identify your ideal customer
• How to create a marketing budget (time and money)
• How to position yourself within your market + pricing questions answered
• Why you need a good website

Social Media
• Why social is right for you
• How to build relationships not followers
• Top 5 Do’s and Dont’s
• Top 5 Tools for Efficiency
• How to create a content plan
• Social Insights and Analytics

Afternoon Workshop

The afternoon workshop includes the morning sessions, lunch, and a group mastermind.

• A Deeper Dive
• Morning Session Included
• Dive Deeper Q&A About Morning Sessions
• One-on-one time with the coaches to go over your Social Media and Website scorecards (includes 3 action items for how to improve)
• Mini-Mastermind Session

If you’re looking to take your marketing and social media to the next level this workshop is for you! Not only do you get access to two professional coaches, you get actionable advice and a list of tactics you can implement right away to generate results.

We will be hosting quarterly workshops to help you grow & market your business. Sign up to receive notification of our future events!
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Let’s face it, there are literally hundreds of social networking sites you could dedicate your time to these days. And I get it. Between keeping up with Facebook, trying not to feel overwhelmed by Twitter, and creeping the competition on Instagram you’re being told to add yet another social network to your repertoire. Except this one is different. As an entrepreneur this social network can make all the difference in the world… of course I am talking about LinkedIn.

LinkedIn is one of the most powerful business networking sites, and you absolutely should be using it daily! We can’t be everywhere, so for those times when someone is in need of a marketing specialist, a hair stylist, or even an engineer – your LinkedIn profile is there to tell them “I’m your gal/guy!”

LinkedIn should be an important part of your online networking strategy as it’s the ultimate platform for meeting key decision makers who need you and your services.

Interested in learning more about how you can use LinkedIn to grow your business? Join me on March 24th at 7:30pm at Kitchener City Hall for a LinkedIn workshop with WINC Waterloo.

In this 1 hour session you will learn:

  • • How to Set Up Your Profile to Get Noticed
  • • How to Add Connections & Screen Connections Who Add You
  • • The Importance of Recommendations
  • • How to Utilize LinkedIn Groups

Interested in learning these LinkedIn strategies? Members of WINC are welcome for free, while guests are $25. Register and get your tickets today!

I can’t help but get very excited when presented with an opportunity to speak about influence marketing and blogger outreach. This is not my first time speaking on the topic. I was invited to speak on a panel at PBH in San Francisco in early 2013, at FBC’s conference in late 2013, and even wrote a few posts about it on my personal blog. But this time it’s a little different. You see, this time around I am speaking not from a brand perspective, but the blogger perspective!

I’ve actually had my personal blog for over 6 years. I’ve working with BIG brands like Home Depot, Staples Canada, Para Paints, Houzz, SodaStream and Panasonic… just to name a few.  Having a blog, and being exposed to blogger outreach every day, has given me a unique perspective on the whole process. I’ve been on both sides of the pitch, so to speak. I bring this experience into my work every day when I am outreaching to bloggers for my clients. And this is exactly why I am so excited about speaking at AMPED with my new friend Alison Burke of Impressions PR. Our unique perspective will come together in a presentation we are calling “Best Practices for Blogger Outreach.”

Best Practices for Blogger Outreach

Best Practices for Blogger Outreach

Building relationships with bloggers offers huge amounts of opportunity. These influencers are talented content creators, have a dedicated and engaged following, and their opinions have a strong influence on their readers purchase decisions. Getting your product or brand in the hands of these individuals is not as easy as writing a “dear blogger” letter. It takes time, patience, understanding and a quality connection. In this session, Alison Burke of Impressions PR and Brittany Stager of My Daily Randomness will outline six blogger outreach best practices that will provide you with the knowledge and confidence to build solid relationships with bloggers and get your product out there.

If you are brand or business looking to tap into influence marketing, I highly suggest attending AMPED tomorrow!

Happy New Year everyone! Glad to see you have made it out from under the piles of presents and the avalanche of food. I don’t know about you, but I am definitely going to need to get back into shape after the holidays… and not just physically, socially as well.

If you haven’t already noticed, the online world moves very quickly. There are new social networks popping up each day, bloggers are wondering what’s next and learning to adapt, some have even gone as far as to suggest the whole “social media” phase of the internet is over!

Every day things change slightly, so it doesn’t hurt to take a step back from your day-to-day hustle and examine your social strategy. Is it working? Now that you have 1, 2, 3 years of experience, does it need to be adjusted? It’s important to understand that social media is always changing; what worked today might not work tomorrow, so always be testing, evaluating and adjusting as needed.


And don’t worry, it’s all easier than you think! To help you along I’ve created this handy-dandy social media strategy worksheet that will allow you to evaluate and adjust your social media strategy accordingly. After all, we want you in the best shape for 2015!

Get Social Newsletter

Managing several social accounts can be very time consuming, and let’s face it, you’ve got better things to do than spending 3 hours reading through your Twitter stream! Luckily there are many free & paid social media management tools out there that can help streamline your social activities, and make you more efficient when it comes to multi-management. That means less time tweeting and facebooking and more time building your business, networking, or even playing golf (no judgement here!).

I am often asked which five tools I find the most useful, and my response is usually “I can only pick 5?” So here are my Top 5 Social Tools + a few honourable mentions…


Hootsuite // HootSuite is a Social Media Dashboard; it allows you to manage multiple social networks from one central website. The free version limits how many social accounts you can manage (up to 5), but is a great option for small businesses and entrepreneurs. The free version also allows you to shorten and track links, but statistics are limited to only 30 days (which is why I recommend bitly).


Bitly // Bitly is an easy to use URL shorter. It allows you to effectively share and track your links. It tracks clicks, geographic location, and referrers; all important in understanding what your audience is looking for, where they are, and how they are finding you. What’s great about this tool is that it is free. The iPhone app makes shortening links on the fly easy, and if you are looking for something a bit more custom you can even create a vanity domain.


WordPress // Your website should be viewed as your central hub. All social media networks should be well integrated into your website for seamless sharing and engagement. A platform like WordPress allows you to integrate your website and blog, and has an easy to use Content Management System. To get the most of WordPress, I like to use the self-hosted option – it gives you much more flexibility in terms of designs as well as the plugins you can use. While WordPress itself is free, if you go the self-hosted route you will have to pay for hosting – but it’s well worth the investment!


AddThis.com // Addthis.com is a sharing applet that can be installed on any website and blog. Signing up for a free account allows you to track what pages on your website are being shared, how many times, and on what social platforms. The new “Smart Layers” function allow you to entice visitors to stay longer by displaying “related posts” in the bottom corner of your website. A surprisingly powerful tool!


Google Analytics // Google Analytics is a free web analytics solution that gives you insights into website traffic and marketing effectiveness. It tracks how many people visit your site, how many pages they looked at, how long they spent on your site, how they found it (keywords), who is linking to you, where in the world are your visitors coming from, plus hundreds more metrics. No website should be without this free tool!

Honourable Mentions

MailChimp // MailChimp is an email delivery platform which allows you to create eye-catching email campaigns, manage your email lists automatically, and dive deep into your delivery analytics. Very easy to use, you can create campaigns with everything from an RSS feed from your blog, to your most recent posts Pinterest pins. Best of all the basic level account is free.

Feedly // Once Google Reader fell by the wayside, a new face showed up in town – Feedly. Feedly is an RSS feed reader which allows you to follow all of your favourite business and personal blogs all in one place. It is also easy to add RSS based Google Alerts to track company & product mentions (making “listening” easier!). Both free and paid options are available.

Canva // Let’s face it, some of us just don’t have what it takes to be professional graphic designers, but that should stop us from sharing beautiful images on social media! Canva is a great online visual editor which allows you to create stunning and simple graphics for your Facebook page, blog or email newsletter.

Iconosquare // Although Instagram is super-popular right now there is one thing it lacks – built in analytics. Fortunately for us Instagram addicts Iconosquare has a brilliant analytics dashboard. You can find simple statistics like number of comments and likes, however where this measurement tool excels is analytic data on best times of day to post, media lifespan, filter impact and community relationships. Well worth a look!

Now go look into these amazing tools and get your social strategy streamlined, tracked, and running efficiently!

Get Social Newsletter

Whether it be on Twitter or Facebook, busy business owners and brand managers should most definitely be making use of Facebook’s highly underutilized “Interest List” feature. Didn’t know Facebook had a list feature? I know, it’s well hidden. There are a few key benefits to adding your favourite pages to Facebook lists; it can streamline your efficiency, it can filter out the noise, and you can follow a page without having to “like” it first. (a bonus for those of us who secretly want to follow the Kardashians without a notification showing up in our news feed!).

Adding a page to a list is easy. Simply navigate to the page you wish to add to your list, and instead of clicking the “Like” button, click the gear button to the right, below the cover image. A drop down will appear showing several different options.


Select “Add To Interest List.” You will then be prompted to add that page to a corresponding list. To create a new list, click the “+ New List” at the bottom of the drop down. A new dialogue box will appear prompting you to name your new list and select the privacy settings. Lists can be set to public, friends or private. Done!

Similar to Twitter lists, Facebook’s “Interest Lists” can be a great way to filter out the unwanted “noise” generated by your master news feed. You can find your lists in the left-hand column on your Facebook homepage under “Interests”.

Get organized, create efficiencies, and start engaging with other Facebook pages!

Get Social Newsletter

Twitter lists are an underutilized and surprisingly powerful tool. But why use Twitter lists? The reason why Twitter lists are so helpful is that they make it possible to selectively focus on the people or topics that are of interest to you (like filtering out the “noise”). As you follow more and more people, your Twitter stream can get cluttered fast, making it easy to miss important tweets or opportunities to engage with a certain group of people.

Creating lists is easy to do when you first implement your follow strategy. As you go, you can add your friends, colleagues, or associations to the corresponding list – super easy! If you use a social media management dashboard like HootSuite, you can even set up your lists into “listening streams” making it very easy for you to follow and engage with the people who matter to you and your business.

Start your first Twitter list today, it will make you more efficient, and make the time you spend on Twitter targeted and valuable.

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This morning I had the opportunity to attend the first ever Rogers Talks Series at the Kitchener Conference Center. If you haven’t heard of this new series, Rogers is hosting multiple talks across Canada this month to celebrate Small Business Month. Speakers and thought leaders present ideas and actionable tips to help keep small businesses competitive. It’s not only informative, but a great networking opportunity.

This morning’s speakers included Ron DeRuyter, Business Editor at the Waterloo Region Record; Linda Ockwell-Jenner, Entrepreneur and Professional Networker; Ben Kelly, Account Director LinkedIn Canada; and Scott Wilson, CEO, Rankhigher.ca. All gave extremely insightful tips and advice from their field of expertise. Here are some of my key takeaways:
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