I can’t help but get very excited when presented with an opportunity to speak about influence marketing and blogger outreach. This is not my first time speaking on the topic. I was invited to speak on a panel at PBH in San Francisco in early 2013, at FBC’s conference in late 2013, and even wrote a few posts about it on my personal blog. But this time it’s a little different. You see, this time around I am speaking not from a brand perspective, but the blogger perspective!
I’ve actually had my personal blog for over 6 years. I’ve working with BIG brands like Home Depot, Staples Canada, Para Paints, Houzz, SodaStream and Panasonic… just to name a few. Having a blog, and being exposed to blogger outreach every day, has given me a unique perspective on the whole process. I’ve been on both sides of the pitch, so to speak. I bring this experience into my work every day when I am outreaching to bloggers for my clients. And this is exactly why I am so excited about speaking at AMPED with my new friend Alison Burke of Impressions PR. Our unique perspective will come together in a presentation we are calling “Best Practices for Blogger Outreach.”
Best Practices for Blogger Outreach
Building relationships with bloggers offers huge amounts of opportunity. These influencers are talented content creators, have a dedicated and engaged following, and their opinions have a strong influence on their readers purchase decisions. Getting your product or brand in the hands of these individuals is not as easy as writing a “dear blogger” letter. It takes time, patience, understanding and a quality connection. In this session, Alison Burke of Impressions PR and Brittany Stager of My Daily Randomness will outline six blogger outreach best practices that will provide you with the knowledge and confidence to build solid relationships with bloggers and get your product out there.
If you are brand or business looking to tap into influence marketing, I highly suggest attending AMPED tomorrow!