Tag: Blogger

So you want to work with bloggers do you? Perhaps you saw the wonderful campaign Canadian Tire recently put together featuring decor bloggers. Or you read an article that said “influencers are the next big thing!” Or maybe your competitor just pulled off the most epic blogger campaign and you’re left in the dust thinking “why didn’t I think of that!”

Harnessing a blogger’s power and credibility is not as easy as sending them a press release or a basket of free product. You want bloggers to authentically tell your brand story in order to drive engagement, sales, and conversation within their community.

Here are five do’s and don’ts you should be aware of when working with bloggers:

The Do's and Don'ts of Influencer Marketing

1. Do Make Contact in Advance // Your relationship with key influencers & bloggers shouldn’t start as soon as you want something from them. Lay the groundwork a few months ahead of time. Start to build a relationship!

2. Do Your Research // Research the blogger before reaching out. Check out their media kit to gain insight into their reach/following and fees. See if they have used your product before. See if they are using your competitors products. Taking the time to read through their blog will give you plenty of answers.

3. Do Have Compensation in Mind // If you want high quality & authentic content created by your blogger partners, then it’s best to have a budget in mind before reaching out. You can either ask the blogger what their post rate is, or use your budget as a jumping off point.

4. Do Use a Creative Brief and Contract // Writing out the campaign details in a creative brief will ensure your vision is concise and well thought out. It will also help the blogger know what you are expecting out of the partnership. A contract signed by both parties will seal the deal, and ensure accountability.

5. Do Continue the Relationship // This is not a one night stand type of relationship. You put time, effort and money into building a relationship and a piece of content that you and the blogger should be proud of. Continue to converse with the blogger. Share their posts in the future.

The Do's and Don'ts of Influencer Marketing1. Don’t Send “Dear Blogger” Emails // Nothing says “I am not interested in getting to know you” like addressing a pitch email with “dear blogger.” Read the bloggers previous post, get to know them, address them by name.

2. Don’t Offer “Exposure” // Nothing turns a blogger off like the offer of exposure. Never tell a blogger that if they write a post about your product or service that you reward them by sharing it on Facebook and Twitter. This type of pitch is not only inconsiderate of a bloggers time and talent, it’s embarrassing.

3. Don’t Keep it to Yourself // You spent time and money to partner with a blogger to create an excellent piece of content, so don’t just keep it to yourself! Share it with your followers. Help spread their word of their amazing experience. Bloggers look to you to share their content!

4. Don’t Try to “Edit” a Post // It’s important to keep in mind that you selected and partnered with a blogger because you trusted them to carry your brand message in an authentic way. You want them to tell a personal story. Don’t ask to edit their post before it goes live – it destroys the trust you’ve built.

5. Don’t Close the Doors // Keeping the doors of opportunity open after that particular campaign has ended is a great way to build an ongoing relationship with your blogger partners. They should feel as though they can come to you with more great ideas for future partnerships and you’ll support them. Keep those doors open!

And while this whole outreach thing sounds easy, it’s important to note that if you don’t have the time or energy to build the relationships with bloggers, hire a professional that already has these trusting relationships built (like GroupTalk << shameless plug!).

You want your blogger outreach program and campaign to not only be a success, but truly reflect how great your product or service is!

Google updates come and go often in the dark of night. Unless you are an SEO wizz, most website owners go on with their day unaware of a recent Google update or algorithm change. April 21st’s algorithm update however, has marketers, bloggers, and website owners scrambling to stay ahead. Why should you be concerned? Because this update could severely affect traffic sent to your website via search.

With 80% of Internet users using smartphones to search online, Google is putting the steps in place to make searches made from mobile devices more functional, friendly and relevant. Starting April 21st Google will begin calling out websites that are “mobile-friendly” in search results. But it doesn’t stop there. Google will now take mobile responsiveness into consideration when ranking your site.

Here’s what Google had to say about the upcoming algorithm changes:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

So while you might be sitting pretty at the top of the first page today, if your website isn’t mobile friendly by April 21st, you could come crashing down!

So what can you do to stay on top? The first step is to ensure your site is mobile friendly. If you are unsure whether or not your website is mobile friendly, you can use Google’s Mobile Test Tool. Simply type in your website URL and click analyze. If the results say “Awesome! This page is mobile-friendly” you are going to be a-ok! If not, you may want to consider investing in a mobile-friendly (or responsive) website upgrade.

I understand how overwhelming this information might be, and you’re probably thinking “how and where do I start!?” I’ve pulled together some frequently asked questions that will help guide you through this update.

Frequently Asked Questions:

Why should I make my website mobile friendly?
A mobile friendly site is just that: mobile friendly. This means any visitor who lands on your site while on a mobile device, such as a phone or tablet, will be able to easily navigate your site without pinching, zooming or squinting. The focus is providing the visitor with a seamless and positive experience.

How do I know if my site is mobile friendly?
You can try visiting your own site on a mobile device to see if it is responsive, or you can use Google’s new Mobile Test Tool.

Is this something I can do myself?
It really depends on how web-savvy and confident you are. While some content management systems and blogging platforms (such as Blogger and WordPress) make it easy to implement a mobile-friendly site, some websites that don’t use a CMS may require help from a developer.

How much does this type of upgrade cost?
I wish I had a more concrete answer for this, but it all depends on your website.

Where can I find a mobile friendly theme for WordPress?
If you were considering a website refresh, then now would be a great time to do it! There are hundreds of thousands of new WordPress themes created every day that have responsiveness built in (bonus!), it’s just a matter of picking one that works for you. I like to use ThemeForest to source my WordPress themes.

Where can I find a mobile friendly theme for Blogger?
If you are using the Blogger platform (which I know a lot of my blogger friends are!), you are in luck! Blogger has a simple “on-click” mobile template built right in, you just need to activate it. To turn your mobile template on, log into your Blogger account, navigate to “Template,” and click the “Gear” icon under “Mobile.” In the pop-up select “Yes. Show mobile template on mobile devices,” choose a mobile template from the dropdown, and click “Save.” Done!

Need more guidance and advice? Please feel free to shoot me an email!

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