Graphic Design, Social Activation, Recipe Contest, Facebook Entry Tab Design,
Client: The Mushroom Council
Description: From June 2013 to August 2013, the Mushroom Council challenged consumers to make-over their classic summer grilling recipes by either Swapping It or Topping it with fresh mushrooms.
Results: The Mushroom Council’s integrated approach to promoting this campaign resulted in over 1 million online impressions through blogger outreach, Facebook advertising and SEM. Promotional efforts across social assisted in driving 119 total entries, 10,000 total voting tab views, and more than 2,500 votes. See SwapItorTopIt.com for contest details.