Food Bloggers & Brands Panel of Experts
Client: Food Bloggers of Canada
Description: In the faced paced world of social media and blogging, the roles and responsibilities of a blogger are quickly changing. Brands/PR are starting to recognize the power of bloggers – they hold a dedicated following, unique writing style & voice, and reach & frequency that is unlike traditional media. The opportunities for custom programs is appealing to both bloggers and brands, but how do you work together to form a happy, co-beneficial relationship? Bloggers & Brands/PR – Best Practices for a Happy Partnership will address some of the “do’s and don’ts” of working with brands, from both a blogger and brand perspective.