Project Overview

COOKIN’ GREENS ON DRAGONS’ DEN

Blogger Outreach / Custom Facebook Tab / Social Activation

Social Activation, Blogger Outreach, Fangate Design, Custom Blog Posts

Client: Cookin’ Greens, Toby Davidson

Description: To celebrate Cookin’ Greens appearance and deal on Dragons’ Den, GroupTalk helped Cookin’ Greens with an online activation that included blogger outreach, recipes development, a “like” fangate on Facebook, and a series of Dragons’ Den related blog posts. Recipes for each dragon were developed by Canadian Food Bloggers and released each day leading up to the airing.
Results: Cookin’ Greens saw an overall lift in their follower count, as well as created meaningful relationships with the food bloggers who were involved.

Graphic Design by Nicole Stager