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And wouldn’t you know it, April is over just like that! And wouldn’t you know it, I actually missed the last Friday of the month! Yes, the 24th was the last Friday in April! But don’t you fret, I wouldn’t miss an opportunity to answer your burning social media questions, so this special edition of Social Media SOS will take place on the last day of the month! So let’s dive right in!

If you’re new to Social Media SOS here on GroupTalk, here’s what it’s all about. This year I wanted to try something new and fun! I want to get your social media juices flowing… and nothing gets my clients more excited than giving them the opportunity to ask their burning questions, like “how many times a day should I tweet? Is this blog post too long? What is your favourite link shortener?” Getting your questions answered makes you feel motivated, and that’s exactly what I want to do… So with that, welcome to Social Media SOS!

So let’s go ahead and get the April’s Social Media SOS started! Ask me your questions!

Let’s face it, owning a business and being an entrepreneur can sometimes be incredibly tough, frustrating, time consuming, and downright dirty. We are the manager, the marketing team, the social media department, the accountant, and sometimes even the intern. But in the end, we do it because we wouldn’t have it any other way. Deep down it makes us happy. And that is what we strive for at the Academy for Happy Entrepreneurs, to see you happy!

That’s why my good friend Gillian Rees (of Confident Entrepreneurs) and I created a series of workshops for entrepreneurs and small business owners! We want to give you the tools, guidance, knowledge and confidence to grow a thriving business that at the end of a long day makes you happy. Our quarterly workshops will focus on just that! With topics ranging from how to market your business (online and off) to how to plan and set goals for the year ahead, our 2015 workshops will set you up for success!

EVERYTHING YOU NEED TO KNOW ABOUT MARKETING AND SOCIAL MEDIA FOR YOUR BUSINESS WORKSHOP

Coming Soon!

In today’s world, marketing and social media are a must for your business. Whether you are a retail store or a consultant, businesses thrive when time is spent on marketing. In this workshop you’ll learn business and marketing strategies that you can implement right away to get noticed and sell, sell, sell!

This workshop will include…
• In-Person Networking
• Intimate Class Size
• Private Facebook Group for Continued Learning
• Discounts on Other Workshops
• Access to Two Experienced Coaches
• And Plenty More!

Morning Workshop

The morning workshop includes coffee, donuts, and the two sessions below.

Business Strategy and Marketing
• How to identify your ideal customer
• How to create a marketing budget (time and money)
• How to position yourself within your market + pricing questions answered
• Why you need a good website

Social Media
• Why social is right for you
• How to build relationships not followers
• Top 5 Do’s and Dont’s
• Top 5 Tools for Efficiency
• How to create a content plan
• Social Insights and Analytics

Afternoon Workshop

The afternoon workshop includes the morning sessions, lunch, and a group mastermind.

• A Deeper Dive
• Morning Session Included
• Dive Deeper Q&A About Morning Sessions
• One-on-one time with the coaches to go over your Social Media and Website scorecards (includes 3 action items for how to improve)
• Mini-Mastermind Session

Business-Social-Media-Workshop-KW
If you’re looking to take your marketing and social media to the next level this workshop is for you! Not only do you get access to two professional coaches, you get actionable advice and a list of tactics you can implement right away to generate results.

We will be hosting quarterly workshops to help you grow & market your business. Sign up to receive notification of our future events!
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Google updates come and go often in the dark of night. Unless you are an SEO wizz, most website owners go on with their day unaware of a recent Google update or algorithm change. April 21st’s algorithm update however, has marketers, bloggers, and website owners scrambling to stay ahead. Why should you be concerned? Because this update could severely affect traffic sent to your website via search.

With 80% of Internet users using smartphones to search online, Google is putting the steps in place to make searches made from mobile devices more functional, friendly and relevant. Starting April 21st Google will begin calling out websites that are “mobile-friendly” in search results. But it doesn’t stop there. Google will now take mobile responsiveness into consideration when ranking your site.

Here’s what Google had to say about the upcoming algorithm changes:

Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices.

So while you might be sitting pretty at the top of the first page today, if your website isn’t mobile friendly by April 21st, you could come crashing down!

So what can you do to stay on top? The first step is to ensure your site is mobile friendly. If you are unsure whether or not your website is mobile friendly, you can use Google’s Mobile Test Tool. Simply type in your website URL and click analyze. If the results say “Awesome! This page is mobile-friendly” you are going to be a-ok! If not, you may want to consider investing in a mobile-friendly (or responsive) website upgrade.

I understand how overwhelming this information might be, and you’re probably thinking “how and where do I start!?” I’ve pulled together some frequently asked questions that will help guide you through this update.

Frequently Asked Questions:

Why should I make my website mobile friendly?
A mobile friendly site is just that: mobile friendly. This means any visitor who lands on your site while on a mobile device, such as a phone or tablet, will be able to easily navigate your site without pinching, zooming or squinting. The focus is providing the visitor with a seamless and positive experience.

How do I know if my site is mobile friendly?
You can try visiting your own site on a mobile device to see if it is responsive, or you can use Google’s new Mobile Test Tool.

Is this something I can do myself?
It really depends on how web-savvy and confident you are. While some content management systems and blogging platforms (such as Blogger and WordPress) make it easy to implement a mobile-friendly site, some websites that don’t use a CMS may require help from a developer.

How much does this type of upgrade cost?
I wish I had a more concrete answer for this, but it all depends on your website.

Where can I find a mobile friendly theme for WordPress?
If you were considering a website refresh, then now would be a great time to do it! There are hundreds of thousands of new WordPress themes created every day that have responsiveness built in (bonus!), it’s just a matter of picking one that works for you. I like to use ThemeForest to source my WordPress themes.

Where can I find a mobile friendly theme for Blogger?
If you are using the Blogger platform (which I know a lot of my blogger friends are!), you are in luck! Blogger has a simple “on-click” mobile template built right in, you just need to activate it. To turn your mobile template on, log into your Blogger account, navigate to “Template,” and click the “Gear” icon under “Mobile.” In the pop-up select “Yes. Show mobile template on mobile devices,” choose a mobile template from the dropdown, and click “Save.” Done!

Need more guidance and advice? Please feel free to shoot me an email!

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