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This year I wanted to try something new. Something different. Something fun! I want to get your social media juices flowing… and nothing gets my clients more excited than giving them the opportunity to ask their burning questions, like “how many times a day should I tweet? Is this blog post too long? What is your favourite link shortener?” Getting your questions answered make you feel motivated, and that’s exactly what I want to do… So with that, welcome to Social Media SOS!

How does it work? On the last Friday of every month I invite you to leave a question, concern, a link, and I will reply with a simple tip, how-to, and/or instructions on how you can improve! Questions will be taken between 9AM and 5PM ET, afterwhich I will go through and provide an answer. Easy, fun stuff!

So let’s go ahead and get the first Social Media SOS of 2015 started! Ask me your questions!

Happy New Year everyone! Glad to see you have made it out from under the piles of presents and the avalanche of food. I don’t know about you, but I am definitely going to need to get back into shape after the holidays… and not just physically, socially as well.

If you haven’t already noticed, the online world moves very quickly. There are new social networks popping up each day, bloggers are wondering what’s next and learning to adapt, some have even gone as far as to suggest the whole “social media” phase of the internet is over!

Every day things change slightly, so it doesn’t hurt to take a step back from your day-to-day hustle and examine your social strategy. Is it working? Now that you have 1, 2, 3 years of experience, does it need to be adjusted? It’s important to understand that social media is always changing; what worked today might not work tomorrow, so always be testing, evaluating and adjusting as needed.


And don’t worry, it’s all easier than you think! To help you along I’ve created this handy-dandy social media strategy worksheet that will allow you to evaluate and adjust your social media strategy accordingly. After all, we want you in the best shape for 2015!

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